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Boulder condom company Sir Richard’s looks to help other countries – Boulder Daily Camera

Posted: June 19th, 2010 | Author: | Filed under: Briefs | Tags: , , , | Comments Off on Boulder condom company Sir Richard’s looks to help other countries – Boulder Daily Camera

Boulder-based vegan condom company Sir Richard's plans to donate 1 condom to help prevent STIs in developing nations for every condom they sell in the US. Local reporter Brittany Sovine says, "Their new condoms will be marketed toward women, college students and the gay community by using a 'very disruptive' product design, according to co-founder Mathew Gerson. […] Made in Malaysia, they will be produced without casein, a dairy byproduct that is conventionally used in the manufacturing process."

Sir Richard's says they're aiming for 2% of the condom market share, currently dominated by Trojan with over 70%, and "plans to sell the condoms nationwide at eco-friendly grocery stores and retail locations that target a socially progressive customer" come this October. Moreover, a Student Ambassador program partnering with university health departments has been launched by the company at Stanford, with the University of Colorado joining this fall, to raise awareness of safer sex on campuses.

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